Predictive opportunity scoring, predictive lead scoring, predictive analytics for forecast ... [ ] management and guided selling are the top four AI-based technologies B2B selling organizations plan to deploy in the next 12 months, according to Gartner. Sales organizations are under increased pressure to reduce selling costs while stabilizing margins and closing only the most profitable deals. Marketing teams across all industries are under increased pressure to increase the quantity, quality and qualification levels of leads that deliver the highest probability of closing this year. AI-based price and revenue management applications and platforms are proving indispensable in keeping sales, marketing, operations, services, accounting and senior management synchronized with real-time updates to achieve more. McKinsey's Global AI Survey: AI proves its worth, but few scale impact survey provides insights into where AI is making its greatest contributions and reducing expenses.

While AI continues to enjoy a continuously increasing adoption in 2019, much work is still needed in order for it to create significant impact -- McKinsey reveals in their released 2019 Global AI Survey paper. Let's look further into the main findings of this year's survey. Apart from this, 43 percent of the respondents also reported lower costs due to AI adoption. With this, we can see that AI appears to be quite a useful addition in the existing tools of companies. This is an increase from last year's 47 percent. However, the gap between the high performers and other companies remains wide.

Most companies report measurable benefits from AI where it has been deployed; however, much work remains to scale impact, manage risks, and retrain the workforce. A group of high performers shows the way. Adoption of artificial intelligence (AI) continues to increase, and the technology is generating returns. The findings of the latest McKinsey Global Survey on the subject show a nearly 25 percent year-over-year increase in the use of AI in standard business processes, with a sizable jump from the past year in companies using AI across multiple areas of their business. A majority of executives whose companies have adopted AI report that it has provided an uptick in revenue in the business areas where it is used, and 44 percent say AI has reduced costs.